Being friendly and pairing up!

A hectic half term for Black and White eventing with work, 3 children, the house build and a host of pony activities! So time for something different – you get to see me close up & personal (with no make up – EEEK!), riding out and Vlogging (without falling off)! A few words about what we have been up to, supporting one another and being positive (especially on social media).  A Massive thanks to Katie (my top notch XC partner in crime) and Kate (for being a lovely kind friend). Enjoy and have fun with your horses xx Nikki and Wanda

 

While I’m here… if you enjoy what we do and would like to support our work, we have been shortlisted as a finalist in the Haynet Equine Blogger of the Year Awards. The winner of the award will be selected on 50% vote and 50 % appraisal of their blog. If you would like to vote for us just follow the link by clicking onto the logo below. Voting takes about 30 seconds and we really appreciate your support!

 

 

Creating memories and chasing dreams…Part I

It’s been a while since I did an ‘about me’ blog. Working in equestrian marketing it is so easy to get caught up in social media and what’s ‘new’, so sparing time to write for myself is a luxury. But today I’ve made the time, basically because this morning has been a comedy of errors (long story and not worth boring you with) … and I thought sod it… write for yourself today Nick and clear your head, talk to your laptop.

While we renovate our lovely barn we have all been living in limbo. Five people all squished into 2 rooms isn’t ideal, such is the joy of temporary accommodation. My ‘it will be worth it’ mantra has now worn itself out and sounds like a scratched record. But we are on the final leg of the journey. I doubt we will be finished by Christmas, but it will be nice to not live out of a suitcase when the time comes. The process has made me value possessions and realise I have so much ‘stuff’, including almost forty boxes of books which will need organising, but wont be thrown away! But when it comes to it, temporary living has made me think about what I really need, and in turn what I want out of life. I’m not going down a heady philosophical route here… just the simple question of ‘does owning stuff give you pleasure or is it just a distraction to life itself and dealing with the grittier aspects of it? Hmmmm…. I don’t think I am at a point to give all my possessions away but it has made me think about what I’ve missed the most and what I have gained by not having it.

As an antidote to not having ‘stuff’ in my life and having very little personal space I’ve appreciated spending time with my horses a lot more. Not that I always didn’t, but I think before they were part of my ‘stuff’ collection and I wasn’t tapping into the fun they give.  This year I’ve not been competing every weekend, but have progressed so much with my understanding and riding itself. I’ve thought long and hard about the whole eventing thing and just found it such a big day out. Logistically organising 3 children, work, my horse, training, paying for entries and then driving myself there, competing alone, getting home, unpacking, making sure homework is done, uniforms are washed, people are fed. I just couldn’t get my head around it. Let alone add the worry of a building project, feeling like I was neglecting my children or note earning to pay for it all… the list goes on.

In sum, I just didn’t have the headspace or the capacity to process 3 phases, and try to manage everything else in my life, let alone have the cash to pay for it. To put things bluntly I felt ‘FUCK it where is the fun?’ It’s not to say when things have settled down I won’t return, but for now it’s not the passion it was. I miss XC riding terribly but I don’t miss 4am starts (or earlier), to come home to a messy house 16 hrs later and a to do list that stretches to the moon and back… Some people would say that they will forgo all of that to follow their passion, but with too many plates to spin I personally cant.

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So what do you do when the lightbulb turns on and you realise that you have been stressing out and putting yourself under pressure to do something that just wasn’t time, logistics or money for? You go and start having FUN… and this is what I have been doing!

I have been quietly working away with my good friend Fiona Reddick and also Matt Cox who visits a yard, local to me to train. We have yet to build an arena here so schooling has to either be off site or on hacks, but I think this makes for more focused work and doesn’t sour Wanda. Hacking is very much a big part of exercise for all our horses here so although an arena would be amazing, its a massive expense to legitimise while the build is on.

I was lucky enough to apply and be selected for the British Dressage Suffolk County team and rode in the Inter Regionals at Keysoe in July which was a great experience and really opened my eyes up to a more competitive side of dressage. Out team trainer was the amazing Mette Assounline who I worked with before the competition, again a real eye opener for me, which led to some massive changes in what I could feel and how I approached test riding. We weren’t top of the pile at Keysoe, but Wanda held her own and our team was the highest placed Suffolk team. I also started to tap into the challenges that I wanted to sign up for the emotions I wanted to experience, things that I hadn’t thought about or had the confidence to do as I was so caught up in what I thought I ‘should’ be doing.

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At the end of September, I was lucky enough to ride as a guinea pig dressage test rider at Osberton International Horse Trails. For those of you wondering what small furry animals and dressage have in common, a guinea pig rider, literally rides a judges warm up test. You go in, ride the test under competition conditions, and are marked. The idea is that the judges can then confer, make sure they are marking to the same level and iron out any issues before the main competitors come in.

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A great experience to don tails and ride in a full on setting. As ever Wanda was a superstar and it was great to ride through a test with a few more complex movements, canter serpentines and lateral work. Marks wise we sat in the middle of the class, had we been competing, so I was pleased with that. What I wasn’t pleased with was Wanda breaking free at 4am as I was getting ready to load her, galloping off across a ploughed field and heading across a main, unlit road… with cars. A life flashing in front of us moment when I lost sight of her, then realised a car was heading towards us both! Not ideal but I really had to pull myself together, wipe away the snot and tears, get on with things, throw her on the lorry and drive. For once I had a co-pilot with me… the wonderful Friendsberry kindly loaned from the charity ‘Willberry Wonder Pony’… so with a hug and a squeeze we set off on our 3 hr road trip to do a 4-minute test (nuts eh?). Creating memories and chasing dreams… to be continued!

P.S. While I am here! I am thrilled to announce that our little blog has been shortlisted as a finalist in the Haynet Equestrian Blog Awards 2016. Voting is open now and a final winner will be selected on the basis of votes and a judges decision.

If you have 30 seconds to spare we would love it if you could click on the image below and vote for us…

Our blog started 3 years ago, and has been a great way to share our experiences and news to a wider audience. Personally, it has offered me a change of career and more than that inspired other mum’s to get back in the saddle. We are very proud to be recognised for what we do. #equinebloggingawards

 

Olympia set to welcome Victoria Pendleton in the Markel Champions Challenge

Olympia, The London International Horse Show, is delighted to announce that double Olympic gold medallist, Victoria Pendleton, will be gracing the Olympia arena as she turns her hand to show jumping in aid of the Injured Jockeys Fund on the evening of Friday 16th December for the Markel Champions Challenge.

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She will be plying her trade against the best in the racing world. The Challenge is made up of a flat jockey team captained by Frankie Dettori and a jump jockey team captained by current National Hunt Champion, Richard ‘Dickie’ Johnson. The flat team will also include about-to-be-crowned Champion flat jockey Jim Crowley. Both teams will be gunning for glory making the adrenalin fuelled contest even-money.

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Frankie’s team: Frankie Dettori, Jim Crowley, Hayley Turner, Adam Kirby, 5th rider (TBC)
Dickie’s team: Richard Johnson, Victoria Pendleton, Sam Twiston-Davies, Tom Scudamore, Harry Skelton

The competition will see the five flat jockeys competing against the five jump jockeys over a challenging show jumping course built by the legendary course designer Bob Ellis. This exhilarating spectacle will task even the most experienced of riders, creating huge excitement around the Olympia arena for this year’s Friday evening performance.

Prior to the event, the former cyclist will undergo specialist training from a fellow Olympian, currently at the pinnacle of his career – Rio 2016’s individual show jumping gold medallist Nick Skelton. Nick will be giving Victoria special tuition as the multi-sport queen switches saddles yet again to take up this latest challenge.
Victoria Pendleton, multiple Olympic medallist, said:

“I am thrilled to be a part of such a prestigious event like Olympia. The Markel Champions Challenge will be an exciting competition with such a high calibre of jockeys and I’m really looking forward to riding in it. To be back involved in a team again and hear the excitement of the crowd will be immense, I just hope the jump jockeys can get over the line for the win!”      

Juliet Redfern, Markel’s Managing Director of Equine and Livestock, said:

“It is fantastic to see the return of the Markel Champions Challenge in aid of the Injured Jockeys Fund; Markel are proud to be associated with such a credible cause at a brilliant event. To see Victoria on board will be enormously inspiring to everyone, and we would like to take this opportunity to wish all the competitors the best of luck.”  

Lisa Hancock, Chief Executive of the Injured Jockeys Fund, said:

“The Injured Jockeys Fund is delighted to be involved in this fantastic event. Not only will it be a lot of fun but it will help to raise awareness and crucial support for all injured jockeys and their families.”  

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To buy your tickets to this unique event and secure your place at one of the equestrian performances of the year, please visit www.olympiahorseshow.com or telephone the box office on 0871 230 5580.

 

 

 

 

 

 

 

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Fairfax & Favor Go Pink for Charity!

As many of you know October is National Breast Cancer Awareness Month , which is an annual campaign to increase awareness of the disease.

Running a charity project for the second year running, to show support for the campaign is luxury boot and shoe manufacturers Fairfax and Favor.

During October the brand will be selling their limited edition, Breast Cancer Awareness leather tassel with all proceeds going to Breast Cancer Care UK.

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The tassels are a  limited edition piece is crafted in Fairfax and Favor’s signature tassel style combining supple powder pink leather with a custom gold shield, all finished with a beautiful cotton gift bag to keep them in the best possible condition.

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Designed to be worn with the FF Regina boots, or used to adorn their handbags or an accessory of your choice.

The limited edition tassels are priced at £30.00 and can be ordered here

Show your support, look stylish and think pink!

 

 

It’s the little things… one pair of shoes and a whole lot of lifestyle

With Burghley well and truly done and dusted, the touring spectacle that is Eventing has moved onto Blenheim. Despite the awful weather on Saturday, Burghley was a great success, with the publication that I developed, with uptown E Store, ‘A little Book of Burghley Style’ receiving some great reviews from readers and the brands that were involved. If you have yet to read it, I’ve embedded a copy at the end of this blog.

A featured brand was Fairfax and Favor, who I’ve been working with since their early days. It has been wonderful to see Marcus and Felix develop their product and brand identity. From small stands at their local event Burnham Market, to showstoppers at major internationals and the likes of The Game Fair. Knowing how hard it is to work these events, keep stock levels up to scratch as well as running the business itself, their shows schedule is beyond impressive. The team will have earnt a well-earned break after Olympia in December!

I’m sure many of you are familiar with their famed tassled ‘Regina’ boots, always seen at trot ups and a country girl’s staple footwear. As I said in the Burghley magazine,

‘It’s definitely not a case of what riders will be wearing Fairfax boots at the horse inspections… but who won’t be!’

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Fairfax and Favor have now established themselves within the eventing and country markets, with some exciting news about brand ambassadors on the way, so keep an eye out for that. Their social media channels are on point with huge followings and almost cult status amongst their customers, who are now not just the country set, but city dwellers wanting classic shoes, that are stylish, classy and comfortable. With the business rocking, and my marketing head on, I set about thinking what makes customers ‘come back for more’ and what makes new customers want to purchase their own little bit of Fairfax and Favor.

So what was my conclusion? Well, in my opinion it’s all about the detail. At Burghley I purchased a new pair of driving shoes, the new style Henley’s. You can read about them here

They are a slightly different shoe from the classic Drivers launched last year (I’ve lived in mine and they are part of my everyday wardrobe on the farm and in meetings… and obviously for driving!). The Henley’s are more refined ‘smarter’ style, with plaited leather detailing, the classic drivers grip sole which makes you feel like you are walking on air, stippled rubber across the outside of the heel which means the shoes aren’t worn away or damaged when you drive. I’d say a smarter, more ladylike version of the driver. There are also little details like the metal ends on the ties and a really smart Farifax and Favor shield stud on the heal. Subtle branding that suits the shoe. Speaking to Felix Favor Parker at Burghley he positively gushed about this new detail, telling me of the trials of finding a manufacturer to get the logo ‘just right’. It’s this attention to detail and careful consideration that really makes a difference and keeps customers coming back. With a few new designs launched every year – from bags, to purses and new boot designs, the brand keeps a fresh identity, but still is very much Fairfax and Favor.

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One of the biggest treats (for a packaging geek like me) is receiving a delivery. This is where the brand gets things ‘just right’. Open the shoe box – it slides open like a draw and you want to keep it just for that… and you see two beautiful navy dust bags with gold embossed logos. I’m maybe a little OCD but I’m a sucker for dust bags. Why not look after your treasures well? Next is a lovely navy branded envelope containing a beautifully printed catalogue – because you will be thinking of your next purchase already right? A lovely hand written note hoping my shoes will fit perfectly – a lovely touch! Then two A5 ivory, gold embossed cards, one inviting you to the list of events that FF will be attending, and to stop by for a drink or two – well who wouldn’t? And another inviting FF fans to tag the brand their Instagram images, with a customer every month winning a £250 in store credit voucher for the ‘best Fairfax & Favor photo’. Simple marketing, stylishly executed and totally fitting with the brand.

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It’s this quality detail, working with a great manufacturer to keep stock levels up to scratch and the quality high that makes the Fairfax ad Favor work. Using all the best bits of tech, in a classic way to keep the brand faithful happy. Add to this excellent customer experiences on-stand or online, plus the ability to have your order arriving the next day. It is true to say that Fairfax and Favor are here to stay and with marketing and an attention to detail they deserve all the recognition they have received.

To find out more visit: www.fairfaxandfavor.com

 

 

The B&W Creative guide to taking on-point Flat Layout Photos

Flat lay photos have been popularised over the last few years or so on Instagram, and way before then in glossy mags – they are a classic, simple and chic way to show off your favourite objects and current addictions in a way that captures interest. I’ve seen them used loads in Food & Fashion editorials, blogs and on social media platforms… but now they are working their way into the equestrian industry.

Flatlays are a really simple way to create interesting and very personal posts, specific to your brand and what you do. I personally love Paris in Four Months, Flatlay@bali_ayu and mamiaoyagi

So, you if you want to try taking some flatlays images here are some B&W tips to creating cracking shots and some ideas of apps and software to help you edit and refine them.

  1. Keep your background clean and neutral

You don’t want the surface behind the objects to take away from the products you are taking pictures of. If you are contemplating taking a series, then consider keeping the background consistent. Backgrounds could be a white or plain wood table top, granite counter, a white sheet or even a simple concrete floor (like my images in this blog – I did sweep up first!)

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  1. Find a suitable light source – ideally sunlight

Natural light is the best light source to show off the objects you are taking photos of. For sure you can add a filter later on in an app (but this won’t get rid of unwanted shadows). A good light source will really support the quality of your images, so work in the daytime if possible.Equally I don’t use a flash on my camera as I’m not keen on the quality this gives. At a push I use an angle poise lamp with a super white bulb, but rarely go down the artificial light route.

  1. Theme it up…

Think about creating a series of flat lays with a linking theme, for example, the types of objects or their colours. This not only will help you construct visually interesting images, but when they are uploaded to social media they also show a consistent theme. Consider the colours of the objects, contrasting colours and snippets of really piercing colour can lift a composition. Likewise pairing a shirt, belt and a necklace and show an outfit inspiration and can be laid out interestingly.

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  1. Layout

This is the hardest aspect to crack and needs consideration and practice to get it right. Flat objects, by nature are easy to capture as they sit or lay flat. Clothing needs arranging and folding to work well, so in this sense is trickier to capture. Objects can also angle off the image, you don’t have to include the whole object in shot. You can also try layering objects as I have with this boot composition. Experiment with contrasting textures and props to develop your theme. Flat lays are all about creating a lifestyle image so think about what that could or should be.

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  1. Space it out

Give your objects space to ‘breathe’, less is more! Too many elements can be visually confusing – especially to someone viewing via their phone. Think of arranging in 3’s and 5’s when choosing your objects as these groupings can often work best together.On an iPhone iOS7 there is a handy ‘square’ function which helps you to template up and arrange a flat lay ready for Instagram uploading – so use tech to your advantage!

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So you’ve thought about your background, light, theme and layout… now what are the best apps to edit images in to share?

Instagram –  Instagram (iOS / Android) – Pretty much the number 1 favourite for many and growing massively in popularity over the past few years due to the ability to tag. The filters and overlays are pretty good to. A great app, just remember slick images and hashtags are king! 

VSCO (iOS / Android) My personal favourite as I like the simple layout and the trademark filters (which VSCO prefers to call “Pre-sets”). It’s like Insta for cool kids. (the images in this blog were edited via VSCO).

Flatlay (Coming Soon) You use any image you have already taken on Instagram, Pinterest or within your library and plug it alongside a collection of products you have curated. Share it with the Flatlay community and the world via your page and social channels. The app that’s set to make flatlays even more commercial.

Snapseed (iOS / Android) A retouching and photo editing tool that helps enhance your photo to give you the cleanest image. Some useful stock filters and effects that will help you make the most of your images.

Lightroom (iOS / Android) An industry standard piece of software created by Adobe. There are a selection of photo shoot pre-sets and you can adjust hues, colour tones and add effects to your images.

Bazaart (iOS) An app to help you make really clean backdrops and crop product shots against a flat white background. You can then collage products together and share via social. There is an upgrade that connects directly with the desktop version of Photoshop for the Mac. New import and export options let users easily switch between Bazaart on mobile and Photoshop on the desktop at will via your Creative Cloud account. A handy one for apple users.

Enjoy your image creation! Let me know how you get on x

BLACK AND WHITE EVENTING SHORTLISTED FOR 2016 E-DRESSAGE EQUINE AWARDS

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We are thrilled to announce that we have been shortlisted as a finalist in TWO categories of the 2016 E-Dressage Equine Awards, which will be held at the luxury Cheshire estate of Carden Park on Saturday 22nd October.

Our blog and social media work was selected from a flood of nominees to become one of the finalists in the Individual Social Media and Individual Blog categories.

‘I’m absolutely thrilled to be shortlisted in not only one, but two categories in the Awards. It’s been great to have some recognition for my writing and social media work. What started off as a personal project telling stories about getting back into riding post pregnancy has evolved into a way of interacting with other equestrian fans globally and sharing my passion for equestrian sport and fashion. From this small project, I’ve been able to develop a business, Black & White Creative, which provides visual content creation, styling, design, consultancy, marketing and media services for the equestrian industry. But, above all it has been lovely to share my tales and encourage other people to have a go or think about returning to riding’.

“There is nothing else like these awards in the industry,” said Roseanna Sunley, Director and Founder of E-Dressage Ltd, which hosts the Equine Awards. “As we all know, success in any sector of the equine world does not come easy! We wanted to celebrate the hard work and dedication that all of these companies and individuals put in to build their achievements, and could think of no better way to do so than in creating these awards. 

“The entrants certainly gave the Judging Panel a difficult job. They have risen to the challenge, though, and their final selections represent the very best in every sector of the Equine world. For Black and White Eventing to have been named as a finalist in two categories for 2016 is an achievement of which they should be very proud.”

More information about the E-Dressage Equine Awards, including a full list of finalists, can be found at www.autumnball.e-dressage.com.

We cant wait to get our glad rags on and see meet the other worthy finalists at this amazing gala event!