It’s the little things… one pair of shoes and a whole lot of lifestyle

With Burghley well and truly done and dusted, the touring spectacle that is Eventing has moved onto Blenheim. Despite the awful weather on Saturday, Burghley was a great success, with the publication that I developed, with uptown E Store, ‘A little Book of Burghley Style’ receiving some great reviews from readers and the brands that were involved. If you have yet to read it, I’ve embedded a copy at the end of this blog.

A featured brand was Fairfax and Favor, who I’ve been working with since their early days. It has been wonderful to see Marcus and Felix develop their product and brand identity. From small stands at their local event Burnham Market, to showstoppers at major internationals and the likes of The Game Fair. Knowing how hard it is to work these events, keep stock levels up to scratch as well as running the business itself, their shows schedule is beyond impressive. The team will have earnt a well-earned break after Olympia in December!

I’m sure many of you are familiar with their famed tassled ‘Regina’ boots, always seen at trot ups and a country girl’s staple footwear. As I said in the Burghley magazine,

‘It’s definitely not a case of what riders will be wearing Fairfax boots at the horse inspections… but who won’t be!’

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Fairfax and Favor have now established themselves within the eventing and country markets, with some exciting news about brand ambassadors on the way, so keep an eye out for that. Their social media channels are on point with huge followings and almost cult status amongst their customers, who are now not just the country set, but city dwellers wanting classic shoes, that are stylish, classy and comfortable. With the business rocking, and my marketing head on, I set about thinking what makes customers ‘come back for more’ and what makes new customers want to purchase their own little bit of Fairfax and Favor.

So what was my conclusion? Well, in my opinion it’s all about the detail. At Burghley I purchased a new pair of driving shoes, the new style Henley’s. You can read about them here

They are a slightly different shoe from the classic Drivers launched last year (I’ve lived in mine and they are part of my everyday wardrobe on the farm and in meetings… and obviously for driving!). The Henley’s are more refined ‘smarter’ style, with plaited leather detailing, the classic drivers grip sole which makes you feel like you are walking on air, stippled rubber across the outside of the heel which means the shoes aren’t worn away or damaged when you drive. I’d say a smarter, more ladylike version of the driver. There are also little details like the metal ends on the ties and a really smart Farifax and Favor shield stud on the heal. Subtle branding that suits the shoe. Speaking to Felix Favor Parker at Burghley he positively gushed about this new detail, telling me of the trials of finding a manufacturer to get the logo ‘just right’. It’s this attention to detail and careful consideration that really makes a difference and keeps customers coming back. With a few new designs launched every year – from bags, to purses and new boot designs, the brand keeps a fresh identity, but still is very much Fairfax and Favor.

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One of the biggest treats (for a packaging geek like me) is receiving a delivery. This is where the brand gets things ‘just right’. Open the shoe box – it slides open like a draw and you want to keep it just for that… and you see two beautiful navy dust bags with gold embossed logos. I’m maybe a little OCD but I’m a sucker for dust bags. Why not look after your treasures well? Next is a lovely navy branded envelope containing a beautifully printed catalogue – because you will be thinking of your next purchase already right? A lovely hand written note hoping my shoes will fit perfectly – a lovely touch! Then two A5 ivory, gold embossed cards, one inviting you to the list of events that FF will be attending, and to stop by for a drink or two – well who wouldn’t? And another inviting FF fans to tag the brand their Instagram images, with a customer every month winning a £250 in store credit voucher for the ‘best Fairfax & Favor photo’. Simple marketing, stylishly executed and totally fitting with the brand.

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It’s this quality detail, working with a great manufacturer to keep stock levels up to scratch and the quality high that makes the Fairfax ad Favor work. Using all the best bits of tech, in a classic way to keep the brand faithful happy. Add to this excellent customer experiences on-stand or online, plus the ability to have your order arriving the next day. It is true to say that Fairfax and Favor are here to stay and with marketing and an attention to detail they deserve all the recognition they have received.

To find out more visit: www.fairfaxandfavor.com

 

 

Black and White does Belton…

This weekend I’m off on a little jolly…  to Belton International Horse Trials  . It’s one of my favourite events in the spring calendar, set in beautiful parkland with one of the prettiest stately homes in view. This year a stellar line up of competitors is entered in the CIC3*, battling for the Grantham Cup and the Shearwater Tri Star Grand Slam .

Eventing fans are waiting in anticipation to see if Oliver Townend will win round two of this prestigious and generously supportive initiative. 2016 seems to be the year of the big prizes with the Tri star and Event Rider Masters  which kicks off in a few weeks at Chatsworth. With that and new trialled classes such as the BE105, to support the upgrade from BE100 to Novice, it seems like really positive changes are happening in eventing, with exciting opportunities for all levels. Is the tide about to turn for Eventing? We hope so!

So back to Belton… As I mentioned, the start list is literally a ‘who’s who’ of eventing, with the Olympic selectors in attendance, team places are won and lost in these preparatory events. If you fancy doing some homework you can view the start lists here. I am particularly looking forward to seeing one of my favourite horses running, Improvise ridden by Australian Bill Levett.  I love the pair’s attitude to cross country and it will be great to see what they make of Captain Mark Philips’ challenging course. After having the pleasure of attending a couple of Bill’s XC clinics last year I still have the memory of his Aussie voice shouting ‘GO FASTER, MORE!’ imprinted in my brain. As a note Bill’s clinics are great fun and his straightforward and honest approach to cross country riding is really refreshing, you can find out more on his website.

Team Ireland are out in force following recent team training with Nick Turner at my local centre, Waresley Park Stud and it will be great to follow their progress leading to Rio. Expect upbeat social media from the gregarious Jonty Evans as the weekend progresses…

Other big names presenting include Andrew Nicholson, Ludwig Svennerstal, Paul Tapner, Bettina Hoy, Clark Montgomery, Aoife Clarke, Daag Albert and Vittoria Pannizon… this is set to be a thrilling weekend of international eventing!

In sum, Team Black and White wish the best of luck to all competing this weekend… we all have our national allegiances but ultimately my joy is to see great partnerships at the top of their game, coming home safe and well.

If you are unable to visit in person for the first time Belton International Horse Trials is offering eventing fans the opportunity to watch all of the action from the comfort of their own homes by streaming Sunday’s 3* Cross Country online. You can watch Belton international CIC3* live from 2pm by clicking on the link .

Alongside the eventing action Belton always makes an effort to entertain families and those not so equine motivated! There is a wide range of displays, demonstrations and the ubiquitous trade stands, along with a food court to refuel and relax.

The stands I will be definitely be visiting are…

Noble outfitters …some of the best riding and leisure clothing you can find… intelligently designed and full of great features too!

Fairfax and Favour … if you don’t know who they are you should do… my favourite footwear retailer and an upcoming business ran by a team of enthusiastic and really friendly staff.

Your 4 Legs …An equine an Human McTimoney massage expert whom I was a guinea pig rider for last year at Belton (photo below!)

Hot Togs …purveyors of some of the best thermals on the market, hopefully not required this weekend!

Recipy … fashion pieces for the design conscious, with quality fabrics and on trend, yet unique styles.

Altogether an amazing weekend and a great set up to the rather delayed and damp season so far. Keep a look out on my social media channels for some sneaky pics this weekend… and let’s hope the sun shows its face for just a little while. The organisers deserve at least that for putting together such an amazing experience for us to enjoy!

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When the King met the Queen! Wanda’s fan club…