That was 2016 – PART 1 Nerves, Internationals and my happy!

I didn’t write a New Year summary of 2015. It was an odd year of uncertainty and worry, trying to get divorced and failing dismally. Just a whole lot of stress on all levels. I stepped into 2016 hoping to be single and back to my old self with the flick of a switch, all those New year resolutions poised and primed. Sadly, it took until February to finally get the divorce settled and signed off and with it a whole load of getting ‘me’ back. I felt like a lost child in those months, a whole load of anxious spouted forth unexpectedly, and a lot of depression too. Not an experience I would like to live out again, the thought makes me shiver. So why share this on a horsey blog? Well it has everything to do with my little horse Wanda. Medicated up to my eyeballs I decided to not follow my doctors’ advice and went cold turkey, desperately trying to find my riding mojo and a focus in my own life, while still being a mum and earning a living…oh and live in temporary accommodation while we built a new home.

Much of this year has been spent training and hacking, I didn’t really feel up too much else. Eventing was just a disaster and either I was poorly, the children were poorly, or something kicked off at home. I totally fell out of love with the sport. I just couldn’t see the point of making myself even more worn out, doing something that didn’t give me a ‘buzz’ anymore. But it’s all worked out well. Taking time out from competing has brought my riding up a level. For sure I could be fitter, stronger and thinner, but that will come. What I have gained by quietly working away with my long supporting trainers Fiona and Matt has been invaluable and reaped its rewards on Wanda’s way of going and what I’m feeling and responding too while riding her. This is the year I ‘got’ the point of it all and those damn stupid dressage terms make sense… ‘over the back’, ‘into the hand’ and the simplest but hardest to achieve ‘straightness’. It’s all had an impact on my test riding which is heading in the direction I want it to follow… onwards and upwards!

I decided to aim for a few dressage competitions and have the odd jumping lesson with Mia Palles Clarke, who again has been a long-standing supporter of what we do and totally ‘gets’ what I want to achieve out of training sessions. We did a few BD competitions, with some success, and then Fiona mentioned that it would be worth aiming for selection to the Suffolk squad for the inter-county challenge. A competition I had no clue about. But with half the year almost gone I decided it was time to take the plunge and focus. It felt like time was slipping away…

Intercountry trials consisted of several training sessions with the fabulous Mette Assouline, then a test riding day, on the basis of that performance the teams were selected. Scoring a PB of over 74% at the test day gave me a place on the squad and we eventually came 9th out of 28 teams – the highest placed Suffolk team that weekend. It was an amazing experience, something I wouldn’t have even dared contemplate at the start of the year, and was a massive learning curve in terms of competitive dressage riding, in a busy atmosphere, during the hottest weekend of the year (with a stomach bug – ewwww)!

It was an experience that rekindled a buzz for competitive riding, and to be accepted onto part of a team was a responsibility I didn’t shy away from but relished.

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The summer was a mix of school holidays, sunshine, building projects, Pony Club and hacking out with the children, so competitions were on the backburner, but again I felt the year passing me by and I looked towards getting out and enjoying Wanda. It was all about the ‘experience’ with my horse and it was intriguing to see my ‘want’ to ride and compete slowly creep back. I think part of my motivation was talking to my dear friend Hannah Francis. She was always one to encourage, uplift, and motivate. Her infectious personality did have an influence on me then and still does today. August was an emotional month for so many of us, I miss Hannah terribly but I always spare a thought for her every time I ride and spend time with the horses. Every time I moan about the mud or the rain or the hard work it all is, I am also equally grateful for being able to own and ride my horses. I don’t think Hannah ever knew how influential she was to me and now by supporting her charity I can pay that back. The Champions Willberry Charity Race in 2017 will form part of that and I hope will be a fitting way to remember Hannah and raise funds for Hannah’s Willberry Wonder Pony and the Bob Champion Cancer Trust.

If 2016 was about learning and gaining new experiences, then riding as a guinea pig dressage test rider at Osberton horse trails was one to remember. At FEI level eventing dressage judges have a ‘warm up rider’ so that they can address any marking or tech issues before the competition commences. Although I didn’t ride competitively, it was a fantastic opportunity to learn a slightly more complex test and to ride on grass, in tails in an international environment. Wanda managed to disgrace herself by escaping at 4am as we were about to leave… then galloped across a ploughed field and onto the road. Not one of our best 2016 moments! Literally cold hosed off and thrown on the lorry, we made the trip up, accompanied with FriendsBerry from the charity Hannah’s Willberry Wonder Pony as our lucky mascot. I usually drive myself and compete alone, so it was a case of arriving, throwing chalk powder at Wanda’s legs to cover the mud and getting on with it. Although I wasn’t completely satisfied with my test (I rarely am), we scored well and I was particularly pleased with the way that Wanda settled and focused. An amazing experience, despite all the drama beforehand! This was a warm up to our first International competition, again a new experience for both of us!

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I had read about the Senior Home International on the BD east newsletter, they were looking for some novice riders and to be fair I hadn’t much of a clue what was involved when I emailed Kathrine, the regional rep, to apply to ride. It was a good feeling to get a bit of the brave me back, id lost my ‘give it a go’ and I felt it was returning. All very last minute, but I was accepted onto the Eastern squad, riding against teams from the rest of England, Northern Ireland, Wales and Scotland at a three-day competition at Sheepgate. I was made to feel so welcome by the team members. Eastern BD has a great team camaraderie as well as some superb coaching and volunteer support. They all work tirelessly to promote the sport in my region and the East is a very strong community because of it. All I can say is, at these sorts of higher pressure competitions, teamwork and support is everything. From helping each other sew on George’s cross flags onto saddle cloths, to killing the time between tests, to giving sympathy if things don’t go to plan, but also building you up to kick ass in the next test… without the good teamies you are sunk. I was riding 3 tests, a warm up on the Friday (we came 9th and I was happy with a top 10 in tough competition), then championship classes over the weekend. I could not have predicted how well we did, coming 2nd in the first test, 4th in the second, and 4th overall in my section, just a smidge off a bronze placing – sadly the M judge wasn’t keen on our test. What can you say other than, that’s dressage and I will take into account the comments and learn from them. Fighting talk eh? Yes, we were back in the game, the black dog had left the room!

I learnt so much from that weekend, how important the support of your friends around you is, and how fun, enthusiastic and friendly my regional riders are. These are people who have fun, party but are seriously focussed on their horse’s welfare and wellbeing, as well as riding very competitively. I have to admit my eyes were opened…and my perceptions of what ‘dressage riders’ were like were crushed.

An intense 2 weeks of competition rounded up with a 9th placing at our first Petplan Novice Festival, a worthwhile trip out, and a great benchmark for moving up to Elementary in December, which we did in style winning our first competition (and the Novice that day too), topped off with a mention in Horse and Hound. Our plan is to move up to Medium in 2017… no more messing about and waiting for the right ‘moment’. I’ve come to realise that there is never the right time to do most things, and that it’s easy to procrastinate, delay or just not try. With three children to look after and a job, my life is busy but I’ve also learnt that I need to do things for myself too. I can’t do everything I want but getting out and competing is a buzz. It makes trogging about in the mud and cold worthwhile, and I now enjoy the sparkle, which makes me happy, and not debilitatingly anxious. The biggest lesson I’ve learnt this year… is to grab every opportunity with both hands and not to be afraid of going out of your comfort zone, just put the work in to make it happen. But more of that in my next blog… an experience that literally made my heart almost burst with pride. But for now, can I wish you a peaceful New Year, stay safe, be brave and enjoy xx.  

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B&W Eventing Reviews… Calm Leisure Ladies Shaped Equestrian Underwear

Having reviewed almost everything from tack, to rugs, bandages and all manner of breeches, boots and riding shirts, it was a little different to be sent underwear to review for my blog.

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As any rider knows, be they a happy hacker or a seasoned pro, comfort in the saddle, is all important. Speaking quite frankly, as I always do, a pet hate of mine is riding in uncomfortable knickers. Let’s face it ladies, those who can ride in their best lacy knickers are few and far between. I have learnt the hard way after thinking my finest La Perla would be an on-point option for a day’s eventing in midsummer! Knicker regret of the highest order… So, from that point on I have been on the search for the most flattering, non VPL, comfortable riding knickers, that don’t cost a fortune, will last and perform. For a while my knickerage of choice has been classic Calvin’s. Hard to beat for sports style and function, but you pay for that logo!  Looking for alternatives, I was keen to try the shaped equestrian underwear from British brand Calm Leisure. Specialising in innovative clothing products that is ‘innovative in design, comfortable and purposeful.’

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What Calm Leisure say…

‘The shaped Equestrian Underwear is designed to fit like a boxer in the back but with shaped arching at the front to reduce “bulking ” of material around the front of the legs. The sides are shaped in to maximise a fantastic fit and stay in place.’

The knickers are made from a luxurious Bamboo Fibre material for super softness next to the skin. This has natural antibacterial and wicking properties to keep you dry and comfortable. They have a bound leg trim rather than elastic to reduce the risk of any chaffing.

They are also designed and made in Great Britain which is always a plus point for me.

Priced at £19.95 a pair and available in black or white, sizes XS to L.

What I thought…

At first look the Calm Leisure Equestrian Underwear looked quite large, however when I tried them on I realised that the style was definitely more of a boy short look and although they were a larger cut than the normal underwear I’d wear when riding, they were incredibly flattering. I was supplied with a Size L and I am about a size 14-16 normally.  I wore them for yard work and hacking out for over 3 hrs, under breeches on quite a chilly day. Immediately I noticed how well they fitted under breeches, with no vpl! The style literally just glides over your hips and bottom, being slightly higher rise they give a nice flat finish under breeches fastenings. Without being overly warm I found they felt really snug and breathable, which was pleasant on a cold day. When riding, I found the style very comfortable with no bunching or chafing, the bound leg trim really works well in this respect and I think this style of equestrian underwear would be great for long days in the saddle, or hunting. Overall, I was really impressed with the design and the soft Bamboo fibre fabric, which kept me both warm, but not too hot. They also washed and dried well, which is always a major factor for a busy person.  In sum, I think Calm Leisure have done a great job with their Equestrian Underwear, they certainly ticked many boxes for me and I’d be interested in trying out some of their base layers, made from similar fabric. Available in white and black, they offer a simple, functional option, especially for those who spend many hours a day riding. I’d love to see the same design in a nude colour, so that they were completely transparent under my thinner white Italian Dressage breeches. Maybe a development for the future?!

The Verdict

A 5/5 for style, design, comfort, practicality and quality.

To find out more & to buy click here

B&W Eventing Reviews Lucinda Grip Corkshell II Winter Breeches by Pikeur

These breeches came as a welcome Christmas present from my OH as I don’t actually own any winter breeches and have been wearing thermals for months – it’s cold on our farm! I’ve been wearing my new Pikeur breeches for the last few days in some very cold, damp and windy conditions; both riding and on the yard.

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The Pikeur Lucinda Corkshell II breeches feature some really interesting tech in the form of Corkshell™ fabric (made from natural cork!), combined with high performance textiles. The resulting fabric is wind and water resistant material helps keep you dry and the corkshell fabric is soft and warm against the skin, but also breathable. The manufacturers claim that the bi-elastic LUCINDA GRIP Corkshell™ breeches allow the rider to benefit from an up to 50% higher heat insulation combined with the best possible breathability for the first time ever.

The low waist fit breeches also offer a full Schoeller GRIPit seat which is really noticeable when riding, but isn’t intrusive when moving in the saddle, it also adds detail which is smart and fashion centric. On the left thigh, the breeches are embroidered with the Pikeur logo. They have a soft ankle cuff and I found the fit is superb and very flattering, despite being slightly thicker than normal breeches. They feel great quality and look really smart, I opted for the black (dark shadow) style as I figure I could get away with wearing these for XC for spring eventing.

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So, the question is do they perform? The answer is a resounding yes! I’m not a big fan of wearing layers of thermals, particularly when schooling and jumping. These breeches kept me warm in some pretty cold winds and sub-zero frosts, but I didn’t feel clammy or sweaty. They were great for yard work and riding and I didn’t return home with pink legs as usual! It’s a shame they aren’t manufactured in beige as I think these would be a massive hit with hunters and those going to winter shows.  The breeches aren’t cheap – hence why they were on my Christmas list! (RRP is £169.95) – but shop around as there are deals to be had. However, they perform so well I think the Lucinda Grip Corkshell II Winter Breeches by Pikeur are worth the expense as they are built to last and make winter riding much more fun.

For more information and retailers click here

And now for something completely different… the Booze berry!

Found up anlogod down the country in chic bars, niche suppliers, country events and all over social media, Pinkster Gin has ridden on the crest of the Gin renaissance that sees no sign of slowing down. Distilled in small batches, locally grown raspberries are then hand-steeped in the core spirit at the company’s HQ, local to us, near Cambridge, creating its distinctive colour and flavour. The gin is deliciously dry, with a hint of fruit and an exceptionally smooth finish.pinkster%20gt%202

There’s raspberry on the nose as the juniper comes through and then a slight spice that develops and lingers. For the perfect drink after a long day out with your horses, serve with Fever-Tree tonic, a raspberry and a sprig of well-spanked fresh mint.  Spanking the mint (clapping it in your hands before you place it in the glass on top of the ice) releases the minty aromas!

0000015_boozy-berries_550.pngThe innovation behind Pinkster came about purely by accident when founder Stephen Marsh was experimenting at home and, after working his way through an entire fruit bowl, discovered that raspberry delivered the best flavour. Best of all, the raspberries are recycled, albeit slightly intoxicated (28% proof!), and sold as Boozy Berries.

So aside from eating these fruity gems straight from the jar what else can be done with them? On a wet Saturday afternoon I decided to try out some of my own kitchen experiments, combining flavour ideas suggested to me by my children (who don’t drink Gin I may add…) and my own thoughts on what makes the perfect boozy pudding. What evolved was….

Lemon Curd and Boozy Berry Ice Cream!

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Ingredients

325 g Good Quality Lemon Curd

1 Unwaxed lemon

284 ml Double Cream

250 g Natural Yoghurt

¼ to ½ a Jar of Pinkster Boozy Berries (depending on taste & desired ‘boozyness’)

Mint to Garnish

Method

Finely grate the zest and squeeze the juice from the lemon.

Very lightly whip the cream with an electric or hand whisk until it is just starting to thicken but has not yet formed into stiff peaks.

Using a metal spoon, fold in the lemon zest and juice and yogurt. Gradually fold in the lemon curd then pour into a 1 litre freezer proof tub with lid.

Place in the freezer for 4-5 hours until fully frozen or dig out that really expensive ice cream maker you use about once a year!

Remove the container every hour or so to stir with a fork, making sure the more frozen edges are mixed in. After about 2 hours, when the ice cream is firming up, drain 1/4 to 1/2 a jar of Boozy Berries into a bowl. Crush them lightly with the back of a fork and stir  into the ice cream mix, so they are evenly distributed. Return the container to the freezer for another 2 – 3 hrs to, giving the odd blend to distribute the frozen edges.

To Serve -If making in advance, take out of the freezer and place in the fridge for 15-20 minutes to soften slightly before serving. Garnish with boozy berries, fresh mint and if you feel in the mood a small shot of the Boozy Berry liquor or a well-mixed Pinkster G&T.

Boozy Berries are sold online at www.pinkstergin.com (£6 for a 300g jar) or via select retail outlets – see the website for details.

Many thanks to Pinkster for sending over the Berries & some of their amazing gin for Team B&W to try.

What’s New? Uvex Sports Style and Twin Flex Riding Gloves – with glamour styling!

We love to keep up with new products and innovation, and have been excited to discover the new glove designs from German, ultra-hip, techy design house Uvex. Our quest for great riding gloves has explored most brands and needless to say there are some great options out there, but many lack the sensitivity, comfort and durability I need from a riding glove, let alone the style.

The two new designs from Uvex – the Sports Style and Twin Flex – are future thinking gloves, and yet again its clear that the design team at Uvex has left no stone unturned when it comes to developing and manufacturing their new designs.

uvex-glovesThey speak of the ‘different material strengths at the functional parts of the glove that provide effective heat exchange, protect the rider’s hand from sweating and ensure a superior durability.’

and ‘The 2-way stretch Uvex equestrian gloves mould to the hand like a second skin.  With high stretch and great ventilation in the fabrics, for the best connection between you and your horse. The aim is a constant connection, a balanced and perfect contact with the horse fully accepting the bit. The more feeling the rider has, the more stable this connection is.’

Uvex has developed the perfect glove to achieve this goal. Thanks to sophisticated technical details and trendsetting material combinations, they claim they fit like a second skin. The elastic strap, held in place with zigzag stitch, provides Another unmistakable feature of the Uvex gloves is their clean and casual design.

But not only that… Uvex have added some sparkle! The new glamour variants of the uvex sportstyle and uvex twinfex are embellished with elegant Swarovski® crystals and rosepins to decorate their closing flaps. An eye-catching and on trend feature, perfect for dressage and winter jumping.

We can’t wait to see and try these beauties in the flesh, priced at £29.99 for the synthetic Sportstyle and £49.99 for the nappa leather Twin Flex they strike and affordable, high design option for riders across the disciplines.

Here’s the lowdown, with further details of suppliers on the Uvex site here

Uvex Sportstyle Glamour

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Available in black or white. This glove is made of high grip PU-material is adorned with sparkling details and ensures shiny performances. An absolute eye catcher in the dressage arena as well as on the jumping course. It offers active moisture management and optimal wearing comfort.

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backhand: elastic PU composition

palmhand: elastic PU composition

material palm hand: 100% PU composition

material backhand: 100% PU composition

Uvex Twinflex Glamour

csm_45311301_7200f8b78dAvailable in black or white. Three sparkling Swarovski® rosepins decorate the uvex twinfex in its new glamour-version. This glove is made of the finest, very gripping lamb nappa combined with bi-elastic stretch insets at the upper hand.

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backhand: fine lamb nappa leather rubberlike, breathable stretch material insertions

palmhand: fine lamb nappa leather material palm hand: 100% lamb nappa leather

material backhand: 5% stretch material95% lamb nappa leather

 

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Being friendly and pairing up!

A hectic half term for Black and White eventing with work, 3 children, the house build and a host of pony activities! So time for something different – you get to see me close up & personal (with no make up – EEEK!), riding out and Vlogging (without falling off)! A few words about what we have been up to, supporting one another and being positive (especially on social media).  A Massive thanks to Katie (my top notch XC partner in crime) and Kate (for being a lovely kind friend). Enjoy and have fun with your horses xx Nikki and Wanda

 

While I’m here… if you enjoy what we do and would like to support our work, we have been shortlisted as a finalist in the Haynet Equine Blogger of the Year Awards. The winner of the award will be selected on 50% vote and 50 % appraisal of their blog. If you would like to vote for us just follow the link by clicking onto the logo below. Voting takes about 30 seconds and we really appreciate your support!

 

 

Creating memories and chasing dreams…Part I

It’s been a while since I did an ‘about me’ blog. Working in equestrian marketing it is so easy to get caught up in social media and what’s ‘new’, so sparing time to write for myself is a luxury. But today I’ve made the time, basically because this morning has been a comedy of errors (long story and not worth boring you with) … and I thought sod it… write for yourself today Nick and clear your head, talk to your laptop.

While we renovate our lovely barn we have all been living in limbo. Five people all squished into 2 rooms isn’t ideal, such is the joy of temporary accommodation. My ‘it will be worth it’ mantra has now worn itself out and sounds like a scratched record. But we are on the final leg of the journey. I doubt we will be finished by Christmas, but it will be nice to not live out of a suitcase when the time comes. The process has made me value possessions and realise I have so much ‘stuff’, including almost forty boxes of books which will need organising, but wont be thrown away! But when it comes to it, temporary living has made me think about what I really need, and in turn what I want out of life. I’m not going down a heady philosophical route here… just the simple question of ‘does owning stuff give you pleasure or is it just a distraction to life itself and dealing with the grittier aspects of it? Hmmmm…. I don’t think I am at a point to give all my possessions away but it has made me think about what I’ve missed the most and what I have gained by not having it.

As an antidote to not having ‘stuff’ in my life and having very little personal space I’ve appreciated spending time with my horses a lot more. Not that I always didn’t, but I think before they were part of my ‘stuff’ collection and I wasn’t tapping into the fun they give.  This year I’ve not been competing every weekend, but have progressed so much with my understanding and riding itself. I’ve thought long and hard about the whole eventing thing and just found it such a big day out. Logistically organising 3 children, work, my horse, training, paying for entries and then driving myself there, competing alone, getting home, unpacking, making sure homework is done, uniforms are washed, people are fed. I just couldn’t get my head around it. Let alone add the worry of a building project, feeling like I was neglecting my children or note earning to pay for it all… the list goes on.

In sum, I just didn’t have the headspace or the capacity to process 3 phases, and try to manage everything else in my life, let alone have the cash to pay for it. To put things bluntly I felt ‘FUCK it where is the fun?’ It’s not to say when things have settled down I won’t return, but for now it’s not the passion it was. I miss XC riding terribly but I don’t miss 4am starts (or earlier), to come home to a messy house 16 hrs later and a to do list that stretches to the moon and back… Some people would say that they will forgo all of that to follow their passion, but with too many plates to spin I personally cant.

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So what do you do when the lightbulb turns on and you realise that you have been stressing out and putting yourself under pressure to do something that just wasn’t time, logistics or money for? You go and start having FUN… and this is what I have been doing!

I have been quietly working away with my good friend Fiona Reddick and also Matt Cox who visits a yard, local to me to train. We have yet to build an arena here so schooling has to either be off site or on hacks, but I think this makes for more focused work and doesn’t sour Wanda. Hacking is very much a big part of exercise for all our horses here so although an arena would be amazing, its a massive expense to legitimise while the build is on.

I was lucky enough to apply and be selected for the British Dressage Suffolk County team and rode in the Inter Regionals at Keysoe in July which was a great experience and really opened my eyes up to a more competitive side of dressage. Out team trainer was the amazing Mette Assounline who I worked with before the competition, again a real eye opener for me, which led to some massive changes in what I could feel and how I approached test riding. We weren’t top of the pile at Keysoe, but Wanda held her own and our team was the highest placed Suffolk team. I also started to tap into the challenges that I wanted to sign up for the emotions I wanted to experience, things that I hadn’t thought about or had the confidence to do as I was so caught up in what I thought I ‘should’ be doing.

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At the end of September, I was lucky enough to ride as a guinea pig dressage test rider at Osberton International Horse Trails. For those of you wondering what small furry animals and dressage have in common, a guinea pig rider, literally rides a judges warm up test. You go in, ride the test under competition conditions, and are marked. The idea is that the judges can then confer, make sure they are marking to the same level and iron out any issues before the main competitors come in.

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A great experience to don tails and ride in a full on setting. As ever Wanda was a superstar and it was great to ride through a test with a few more complex movements, canter serpentines and lateral work. Marks wise we sat in the middle of the class, had we been competing, so I was pleased with that. What I wasn’t pleased with was Wanda breaking free at 4am as I was getting ready to load her, galloping off across a ploughed field and heading across a main, unlit road… with cars. A life flashing in front of us moment when I lost sight of her, then realised a car was heading towards us both! Not ideal but I really had to pull myself together, wipe away the snot and tears, get on with things, throw her on the lorry and drive. For once I had a co-pilot with me… the wonderful Friendsberry kindly loaned from the charity ‘Willberry Wonder Pony’… so with a hug and a squeeze we set off on our 3 hr road trip to do a 4-minute test (nuts eh?). Creating memories and chasing dreams… to be continued!

P.S. While I am here! I am thrilled to announce that our little blog has been shortlisted as a finalist in the Haynet Equestrian Blog Awards 2016. Voting is open now and a final winner will be selected on the basis of votes and a judges decision.

If you have 30 seconds to spare we would love it if you could click on the image below and vote for us…

Our blog started 3 years ago, and has been a great way to share our experiences and news to a wider audience. Personally, it has offered me a change of career and more than that inspired other mum’s to get back in the saddle. We are very proud to be recognised for what we do. #equinebloggingawards

 

It’s the little things… one pair of shoes and a whole lot of lifestyle

With Burghley well and truly done and dusted, the touring spectacle that is Eventing has moved onto Blenheim. Despite the awful weather on Saturday, Burghley was a great success, with the publication that I developed, with uptown E Store, ‘A little Book of Burghley Style’ receiving some great reviews from readers and the brands that were involved. If you have yet to read it, I’ve embedded a copy at the end of this blog.

A featured brand was Fairfax and Favor, who I’ve been working with since their early days. It has been wonderful to see Marcus and Felix develop their product and brand identity. From small stands at their local event Burnham Market, to showstoppers at major internationals and the likes of The Game Fair. Knowing how hard it is to work these events, keep stock levels up to scratch as well as running the business itself, their shows schedule is beyond impressive. The team will have earnt a well-earned break after Olympia in December!

I’m sure many of you are familiar with their famed tassled ‘Regina’ boots, always seen at trot ups and a country girl’s staple footwear. As I said in the Burghley magazine,

‘It’s definitely not a case of what riders will be wearing Fairfax boots at the horse inspections… but who won’t be!’

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Fairfax and Favor have now established themselves within the eventing and country markets, with some exciting news about brand ambassadors on the way, so keep an eye out for that. Their social media channels are on point with huge followings and almost cult status amongst their customers, who are now not just the country set, but city dwellers wanting classic shoes, that are stylish, classy and comfortable. With the business rocking, and my marketing head on, I set about thinking what makes customers ‘come back for more’ and what makes new customers want to purchase their own little bit of Fairfax and Favor.

So what was my conclusion? Well, in my opinion it’s all about the detail. At Burghley I purchased a new pair of driving shoes, the new style Henley’s. You can read about them here

They are a slightly different shoe from the classic Drivers launched last year (I’ve lived in mine and they are part of my everyday wardrobe on the farm and in meetings… and obviously for driving!). The Henley’s are more refined ‘smarter’ style, with plaited leather detailing, the classic drivers grip sole which makes you feel like you are walking on air, stippled rubber across the outside of the heel which means the shoes aren’t worn away or damaged when you drive. I’d say a smarter, more ladylike version of the driver. There are also little details like the metal ends on the ties and a really smart Farifax and Favor shield stud on the heal. Subtle branding that suits the shoe. Speaking to Felix Favor Parker at Burghley he positively gushed about this new detail, telling me of the trials of finding a manufacturer to get the logo ‘just right’. It’s this attention to detail and careful consideration that really makes a difference and keeps customers coming back. With a few new designs launched every year – from bags, to purses and new boot designs, the brand keeps a fresh identity, but still is very much Fairfax and Favor.

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One of the biggest treats (for a packaging geek like me) is receiving a delivery. This is where the brand gets things ‘just right’. Open the shoe box – it slides open like a draw and you want to keep it just for that… and you see two beautiful navy dust bags with gold embossed logos. I’m maybe a little OCD but I’m a sucker for dust bags. Why not look after your treasures well? Next is a lovely navy branded envelope containing a beautifully printed catalogue – because you will be thinking of your next purchase already right? A lovely hand written note hoping my shoes will fit perfectly – a lovely touch! Then two A5 ivory, gold embossed cards, one inviting you to the list of events that FF will be attending, and to stop by for a drink or two – well who wouldn’t? And another inviting FF fans to tag the brand their Instagram images, with a customer every month winning a £250 in store credit voucher for the ‘best Fairfax & Favor photo’. Simple marketing, stylishly executed and totally fitting with the brand.

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It’s this quality detail, working with a great manufacturer to keep stock levels up to scratch and the quality high that makes the Fairfax ad Favor work. Using all the best bits of tech, in a classic way to keep the brand faithful happy. Add to this excellent customer experiences on-stand or online, plus the ability to have your order arriving the next day. It is true to say that Fairfax and Favor are here to stay and with marketing and an attention to detail they deserve all the recognition they have received.

To find out more visit: www.fairfaxandfavor.com

 

 

BLACK AND WHITE EVENTING SHORTLISTED FOR 2016 E-DRESSAGE EQUINE AWARDS

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We are thrilled to announce that we have been shortlisted as a finalist in TWO categories of the 2016 E-Dressage Equine Awards, which will be held at the luxury Cheshire estate of Carden Park on Saturday 22nd October.

Our blog and social media work was selected from a flood of nominees to become one of the finalists in the Individual Social Media and Individual Blog categories.

‘I’m absolutely thrilled to be shortlisted in not only one, but two categories in the Awards. It’s been great to have some recognition for my writing and social media work. What started off as a personal project telling stories about getting back into riding post pregnancy has evolved into a way of interacting with other equestrian fans globally and sharing my passion for equestrian sport and fashion. From this small project, I’ve been able to develop a business, Black & White Creative, which provides visual content creation, styling, design, consultancy, marketing and media services for the equestrian industry. But, above all it has been lovely to share my tales and encourage other people to have a go or think about returning to riding’.

“There is nothing else like these awards in the industry,” said Roseanna Sunley, Director and Founder of E-Dressage Ltd, which hosts the Equine Awards. “As we all know, success in any sector of the equine world does not come easy! We wanted to celebrate the hard work and dedication that all of these companies and individuals put in to build their achievements, and could think of no better way to do so than in creating these awards. 

“The entrants certainly gave the Judging Panel a difficult job. They have risen to the challenge, though, and their final selections represent the very best in every sector of the Equine world. For Black and White Eventing to have been named as a finalist in two categories for 2016 is an achievement of which they should be very proud.”

More information about the E-Dressage Equine Awards, including a full list of finalists, can be found at www.autumnball.e-dressage.com.

We cant wait to get our glad rags on and see meet the other worthy finalists at this amazing gala event!

 

WOOF WEAR launches Two New Products

With a social media leak earlier this week, Woof Wear fans had a taste of things to come with their inspired new medical hoof boot, which will be available from UK Stockists from September. Social media was alight with the news, with Woof wear deciding to push the product to launch earlier than expected. I am pretty certain this will be an award worthy product to look out for, filling the gap for intelligent and contemporary design, for an age old problem. No more gaffer tape!

To see this amazing piece of kit in action follow the link here

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The leak sadly overshadowed the release of  another new product, the new Woof Wear Dressage Wrap, a quick and easy alternative to bandaging and offers support to the fetlock and tendons.

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Smart and flexible, the Dressage Wrap allows full flexibility of movement and the 7mm breathable neoprene keeps joints and tendons cool. The plush outer material allows for a wide range of strap adjustment around the leg.

Suitable for everyday use including schooling, warm up, training and clinics. Priced at £33.00 per pair they are an affordable and well designed option for the amateur or professional rider. In my own experience Woof Wear boots are also extremely robust, so they most definitely fulfil their tagline ‘Protection by Design’.

Sized at S, M ,L and XL in White, Turquoise, Brown or Black. For more information click here