A Rookie Journalist’s Guide to Surviving the #MMBHT media experience

I was lucky enough to be awarded Badminton Press pass this year. It was great to have this opportunity so we could cover the action at Grassroots and the 4* competition for Eventing World Wide, my own website ‘The Bit’ and for the social media group #TwitterEventing.

Ludwig S course walking

After dropping off my kit at a friend’s lorry, my home for the next few days, I headed over to the media tent. A huge, smart marquee based in the heart of the Badminton complex. I exchanged my media ticket for a proper pass and signed in, was issued with a wi-fi code (essential as the locality is such a rural no signal area) and a lunch ticket – so no need to leave desks and buy food later.

After setting up base(basically you hot desk and bag a spot) and logging on I thought about our first plan of action. Despite planning ahead I was slightly overwhelmed as to what to start with. In hindsight it would have been great to have had a larger team, sending people out taking style photos, walking the course and interviewing riders. But there are a limited number of passes that are issued so I decided to cover specific areas, not overlapping with the ‘big guns’ who would be focusing on things like live tweeting of dressage scores and reporting the big news.

As the sun decided to shine in the afternoon I set off to meet Rhea Freeman who is the PR rep for HiHo silver, a superb jewellery design company who was exhibiting at Badminton. It was great to talk directly to the company owners and really understand their products and design ethos but also see their customers and get an idea of what appealed to them. Badminton, for many is about the shopping as well as the event and we used our time to gather some new contacts and meet in person companies who we highlight via social networks.

More writing, image editing and sharing followed and a constant look at the leader board with some interesting results. Following the end of competition each day there is a press conference where members of the press can ask the leading riders about their performance and hopes for the competition. At this point the BBC, fronted by Clare Balding, arrived and it was interesting to see some behind the scenes action and get an understanding of all that is involved.

A relaxing evening followed at the Outside Chance bar, chatting to Nico Morgan, an old friend and leading equine photographer. We talked about how he was planning to set up to get winning shots the next day and what publications would be looking for. It was great to get an understanding of this commercial element, and ultimately what will help to sell magazines.

Saturday arrived and the various global press teams arrived at the media centre looking pretty worn out already, and definitely bedraggled by the wind and rain. The tent felt like it was about to take off at times and reports were coming in from around the site about blown over portaloos, not to mention the changes in going, caused by overnight rain… would the optimum time be changed? Would fences be removed?

As an avid people watcher it was great to take five minutes to look at the press room in action. Listening to assorted languages, journalists deep in thought about how to convey the action scheduled to take place… real anticipation. We never would have anticipated what carnage would happen that day. After walking the cross country I understood the enormity of the questions and it was hard to even imagine riding the lines, but I couldn’t have guessed the outcome of the day. The press room was alight with live tweeting, draw dropping moments and total adrenalin. Togs coming back to upload images, radio and film crews flying about interviewing riders. It reminded me of my days working in a well-known restaurant kitchen… one false move and the whole thing goes into meltdown, get a tweet wrong and you pay for it. Above all the speed at which news is posted globally is amazing. There is no room for error and speed is the key, an hour old tweet is now yesterday’s chip paper.

Writing this now on Sunday morning, with all to play for in this afternoon’s Show jumping I wonder what the outcome will be. I’m sure there will be tears shed and lots of collective gasps. So good luck to all the riders who have certainly earnt their places and not forgetting their amazing rides, as without the horsepower this spectacle would never happen.

Tired, and slightly emotional we can look back on our few days with real joy. Amazing memories and such an opportunity to share what we were observing with the outside world. So thank you MMBHT… massive thanks to the generosity of the sponsors Mitsubishi Motors UK, Julian Seaman and his amazing press team and all those who looked after us so very well…it’s been a great one!

One thought

  1. Thank you for writing such an informative piece on behind the scenes at Badminton Horse Trials. A great read and a lovely angle. Sounds like you had a wonderful time! On my to do list for next year.

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